Learn more about our Author Services...

Click the tabs below.
What we do…
  • Headshots/Photography Direction
  • Logo
  • Palette
  • Fonts

Practical Content’s Basic Branding services involve walking you through the process of making the best, strategic choices to establish your personal brand.

Personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.[1]

[1]“Personal Branding: How to Successfully Build Your Brand”. Social Media Marketing | Social Media Examiner.

[ $750 ]

What we do…
  • Setup
  • Individual Platforms
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram
    • Stories quote on request
    • Pinterest
  • Maintenance
    • 2x month
    • 4x month
  • Engagement coaching
  • The art of conversation
Social Media Set Up

A great social media landing page involves selecting imagery, color, and content that supports your branding, whether it’s your personal brand, or book-specific. We can help navigate you through making the right choices that will support your presence and draw the right attention to your works.
[Starting at $750]

Basic level: Header image, headshot touch-up, theme selection
Better level: Also curate follows/friends/hearts/pins
Best level: We also come in and update your theme to align with launches or promotions

Individual Platforms

What works on Facebook does not work on Twitter. And while sometimes just cross-posting the same material across platforms is expedient, it’s rarely ideal. That’s why we’d recommend strategizing with you, to determine optimization for each platform you’re going to be active on.
[Starting at $300]

Basic level: Optimizing one platform
Better level: Optimizing two platforms
Best level: OPTIMIZING ALL THE THINGS (up to five)
Practical Content Special: We rent you our teenager to coach you in Discord, Tik Tok, and other new social.

Engagement Coaching

The time you spend on social media needs to be effective, or it’s just doomscrolling. And the base of that effectiveness is in the way you engage with the people who come to your pages.
[ schedule a 30-minute conversation to arrive at an estimate ]

Basic level: We start from zero, and get you to where you’re starting conversations elsewhere.
Better level: We start from better than zero, and get you to where the conversations are happening on your page
Best level: We start from those conversations, and get you to where other people are having conversations about what’s happening on your page (but like, without causing a diplomatic incident.)

What we do…
  • Social posting
  • Email comms
  • Virtual book tours
  • Launch parties
  • Blog tours
  • Collateral design and creation
  • Book signing events
You’re a published author! Now what?

You get out there and hustle, that’s what. Whether you’re self-publishing, small press, or big house, unless you’re already an A-lister, you’re probably going to have to do your own promotions. And just being honest here, the better the marketing plan for your book is, the better that book’s sales will be.

We’ve helped writers (a notoriously not-interested-in-marketing-activity-thankyouverymuch group of people) show their books off in a variety of ways that suit a variety of genres and a variety of personalities. Maybe you’re comfortable putting up posters on power poles; maybe you want to do a YouTube Live event. We are happy to work with you to come up with a range of activities that will get your book noticed.

[There’s no way we can come up with a one-size-fits-all price here; contact us to talk about it!]

What we do…
  • Copyediting
  • Line editing
  • Developmental editing
  • Manuscript formatting
  • Book design
  • Cover image
  • …all that, but on steroids for self-publishers
Submission Services

Having your manuscript professionally polished can help your chances at landing an agent or a publisher. Whether it’d editorial services (developmental, line, or copy), cover design, layout design
[Starts at $750]

Basic level: Copyedit pass and basic formatting (page numbers, cover sheet to style of choice)
Better level: Line edit pass, and more complex formatting (the above, but also styles)
Best level: Developmental edit pass, formatting/layout, and cover image

Self-Publishing Services

Nothing turns off a new reader like a typo. Good visual design makes your book easier to read, which encourages people to, y’know, do so. A beautiful cover, thousand words, yada yada yada.

You went to all the trouble to polish your writing; you shouldn’t skimp now when it’s time to show your baby off to the world.

Talk to us about your goals for your book, and we will come up with a plan that matches your budget. Maybe we just do a super-thorough spellcheck, maybe we find good clip art and a pretty font for a cover, or maybe we commission original artwork from our team of designers.
[Starts at $750]