Author Services

Marketing your book can be overwhelming and confusing, but it’s critical to ensuring your book sees the sales it deserves.

Submission services can help with self publishing, setting up your website, and navigating the wide world of social and promotional activities.

What are you looking for?

Getting your work out there.

You had a story to tell, and you told it. Your book is now a thing, and all you need are people to read it. Where do you start?

Submission Services

Having your manuscript professionally polished can help your chances at landing an agent or a publisher. Whether it’d editorial services (developmental, line, or copy), cover design, or layout, Practical Content can help.

Basic level: Copyedit pass and basic formatting (page numbers, cover sheet to style of choice)
[Starts at $750]

Better level: Line edit pass, and more complex formatting (the above, but also styles)
[Starts at $1500]

Best level: Developmental edit pass, formatting/layout, and cover image
[Starts at $2000]

Self-Publishing Services

Nothing turns off a new reader like a typo. Good visual design makes your book easier to read, which encourages people to, y’know, do so. A beautiful cover, thousand words, yada yada yada. You went to all the trouble to polish your writing; you shouldn’t skimp now when it’s time to show your baby off to the world.

Talk to us about your goals for your book, and we will come up with a plan that matches your budget. Maybe we just do a super-thorough spellcheck, maybe we find good clip art and a pretty font for a cover, or maybe we commission original artwork from our team of designers.

[Starts at $750]

You’re a published author! Now what?

You get out there and hustle, that’s what. Whether you’re self-publishing, small press, or big house, unless you’re already an A-lister, you’re probably going to have to do your own promotions. And just being honest here, the better the marketing plan for your book is, the better that book’s sales will be.

We’ve helped writers (a notoriously not-interested-in-marketing-activity-thankyouverymuch group of people) show their books off in a variety of ways that suit a variety of genres and a variety of personalities. Maybe you’re comfortable putting up posters on power poles; maybe you want to do a YouTube Live event. We are happy to work with you to come up with a range of activities that will get your book noticed.

Basic Branding

“Personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.”

“Personal Branding: How to Successfully Build Your Brand” Social Media Marketing | Social Media Examiner

Practical Content’s Basic Branding services involve walking you through the process of making the best, strategic choices to establish your personal brand. We work with you on:

Photography Direction for Headshots
Logo
Color palette
Fonts

[$750]

Social Media: Engagement Coaching

Engagement Coaching

The time you spend on social media needs to be effective, or it’s just doomscrolling. And the base of that effectiveness is in the way you engage with the people who come to your pages.

[Schedule a 30-minute conversation to arrive at an estimate]

Basic level: We start from zero, and get you to where you’re starting conversations elsewhere.

Better level: We start from better than zero, and get you to where the conversations are happening on your page.

Best level: We start from those conversations, and get you to where other people are having conversations about what’s happening on your page (but like, without causing a diplomatic incident.)

Website Building and Maintenance

You’re on Twitter and Facebook, and you almost went viral that one time on Instagram, but do you have a website? Somewhere to highlight your most recent book, and show off the catalog. A place to build your mailing list so you can communicate directly with your readers. An events page so they know where to see you speak. You need one of those.

Practical Content will do the heavy (or pixel) lifting for you. We set it up, host it, and maintain it. You provide us with your events, blog posts, and newsletter content. Your readers know where to go to find out the latest about your next book.

[Starting at $1000]

Basic level: Static landing page.

Author bio and picture
Links to your publications
Links to your social accounts
Contact form

Better level: Three page website

Everything included in Basic level
Blog page
Events or stand alone publications page

Best level: All that and ~~a bag of chips~~ a newsletter

Everything from Basic and Better levels
Newsletter subscription form
We send out your monthly/quarterly newsletter

Not sure where to start?

Let’s talk and we’ll get you headed in the right direction.